In his keynote address, Habibi noted the increasingly advanced complexity and interdependency of the systems necessary to run a process plant, and pointed out that the most common cause of accidents now is not failure of the automation system or plant equipment but rather human error."Human Reliability is the practice and process of preventing human error," Habibi said, "and Situation Awareness is the embodiment of Human Reliability.""The time has come to focus on preventing human error," Habibi said. "The goal is to address human reliability with the same vigor as asset reliability. Think of it this way: a pump failure is to asset reliability as human error is to human reliability. Preventing human error requires focus on the human element."Habibi noted that our cultures and our plant operations have been all about "faster, better, more." Human Reliability, he said, "is the next big opportunity for improved ROI, but we need to do it faster, better, more...and safer," he said.PAS' development of the Automation GenomeTM and its products such as IntegrityTM and PlantStateTM Suite help simplify access to critical information and the management of the industrial automation infrastructure. PAS' technology vision supports the movement toward Human Reliability by focusing on Situation Awareness for the plant operator, engineer, and maintenance and production staffs."Improving Human Reliability maximizes profitability and safety," Habibi said.