Many (most)corporate IT folks are talking about the cloud and business process management (BPM) as the next savior for manufacturing companies. But most enterprise vendors, system integrators (SIs) and IT end users have not recognized the critical requirement that BPM must have a semantic manufacturing information model to aggregate plant-side master data and instance data from Level 2 (SCADA to Level 3 (MOM) to Level 4 (ERP and SC) and back.